You've got a mural job. Rad! Well done! You've created the design. Even better!
But the client needs a digital mock up of the design on the wall to make sure it 'looks right'.
There are a number of reasons why providing wall mock ups prior to approval is really important:
Clear Visualization One of the primary reasons to provide digital mock-ups to mural clients is to offer them a clear visualisation of the final product. Murals are permanent installations, and clients need to have a precise idea of what the mural will look like once completed. With digital mock-ups, clients can see the design, color scheme, and placement in detail, reducing any potential misunderstandings or disappointments later in the project.
Align Expectations Every client has unique expectations and tastes. Some may envision a mural that's bold and vibrant, while others prefer a more subtle and understated approach. Providing digital mock-ups allows muralists to align their creative vision with the client's preferences. It offers a platform for discussions, feedback, and adjustments, ensuring that the final mural resonates with the client's desires.
Budgeting and Planning Mural projects often involve significant financial investments, including materials, labor, and the artist's time. By presenting digital mock-ups, clients can better understand the scope and scale of the project. This transparency allows them to budget accordingly and plan for any necessary accommodations, such as clearing the mural site or making structural modifications.
Avoiding Costly Revisions Without digital mock-ups, clients might approve a mural concept based on verbal descriptions or rough sketches. Unfortunately, this can lead to costly revisions and delays if the client's vision doesn't align with the finished mural. Providing digital mock-ups minimises the chances of such surprises, saving both time and money for both parties involved.
Legal Protection In some cases, providing digital mock-ups can serve as a form of legal protection for mural artists and clients alike. A well-documented mock-up can help resolve disputes that may arise if the final mural doesn't meet the client's expectations or if there are disagreements about the agreed-upon design.
Placement There is nothing worse than designing a mural and realising once you're on site that you didn't factor in the windows. Instead of a head, your hero has a window instead!
But how should you provide clients with proofs?
Don't worry, I have you covered. Below are two videos that explain how to mock-up digital mural proofs in both Photoshop and Procreate (iPad).
You can download Adobe Photoshop from here, or read more about Procreate here.
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