As an artist managing a small business, it can be challenging to carve out time for personal creative projects. Between client work, marketing, and administration, creative time often ends up last on the list. However, making space for personal projects is essential for artistic growth, inspiration, and even business success. Here are five practical ways to ensure that your creativity doesn’t take a back seat. And let's be real - this blog post is as much for me as it is for you... I'm still trying to balance the creative side of my practise.
1. Schedule Creative Time Just Like Any Other Appointment
One of the simplest ways to prioritise personal work is to schedule it in your calendar. Treat it as a non-negotiable appointment, just like a meeting with a client. Aim for regular blocks of creative time—whether it’s a few hours a week or a dedicated day each month. You’ll be less likely to skip it if it’s already set in stone. When work isn't too busy, I take Fridays off from the business and use this day to paint, do online courses, attend workshops or take myself on 'Artist dates'.
Tip: Use this time for the projects that ignite your passion, whether it’s exploring new techniques or working on a personal series.
2. Batch Tasks to Free Up Your Schedule
If administrative tasks are crowding out your creative time, try batching them. Dedicate specific days or hours each week to handle emails, bookkeeping, social media, and client communications. This practice can make your workday more efficient, reducing the mental load of multitasking and creating larger, uninterrupted blocks for creative work. I often give myself a few hours in the morning for my creative work - before I have opened emails, before quotes and phone calls.
Tip: Block a “No-Admin Day” each week for focused creative time to dive into your art with full concentration.
3. Set Clear Creative Goals for Each Month
Without clear goals, personal projects can feel less urgent and may be put off indefinitely. By setting small, attainable goals each month, you’re more likely to make steady progress. These goals could be anything from creating one new artwork, experimenting with a different medium, or sketching for 20 minutes daily. Not only does this keep your creative energy flowing, but it also helps you build momentum.
Example Goals: “Finish one small painting each week” or “Experiment with three new color palettes this month.” Having clear goals helps you stay motivated and provides a sense of accomplishment when you achieve them.
4. Use Downtime Wisely
Small chunks of downtime can be surprisingly productive if you use them intentionally. Carry a sketchbook, notepad, or tablet, and make use of those short breaks between tasks to brainstorm, sketch, or outline ideas. While it’s not the same as a full creative session, using these snippets keeps your creativity engaged and helps you build on ideas over time. I love having time in the car to myself to think creative projects through. An otherwise boring 2 hour drive can sometimes turn into a creative brain-storming session.
Tip: Try setting aside 10-15 minutes at the end of each workday to work on a quick sketch or jot down ideas for personal projects.
5. Find an Accountability Partner or Group
Having an accountability partner or joining a group of like-minded artists can be a great way to stay committed to your personal projects. Share your goals with someone who understands the demands of running a creative business. This partnership can motivate you to keep going, especially during busy periods. Many artists find that regular check-ins—whether weekly or monthly—help them stay focused on their goals.
Example: Create a small group with artist friends or join an online community like the Creative Business Group Coaching Program where you can share updates and encourage one another’s progress.
Balancing business responsibilities and personal creativity is no easy task, but with some intentional planning, you can carve out the time to nurture your artistic voice. Scheduling creative time, batching tasks, setting goals, using downtime, and finding accountability can help you develop a routine that supports both your business and your passion for art. By investing in your creative projects, you’ll not only keep your art fresh and inspired but also find renewed energy and ideas for your business.
How do you find the time to create?
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