Apr 19
015 // It’s Finance Time
I will be impressed if you opened this email (and yes, I can see who does and does not open emails ). I understand finances aren’t the...
Apr 12
014 // Rest + Balance
I noticed in our last group session (and in my everyday interactions with creatives) that it's a really tricky time of year (in a really...
Apr 5
013 // Sending a newsletter
This week you will be sending your first marketing email. Or should we call them your 'community creating email' rather than marketing?...
Mar 28
012 // The #1 marketing tool for your art business (and a sneaky Happy Easter)
I’m sure you will all get sick of me saying this, but an Email Marketing List is your number one marketing tool. Not just the mailing...
Mar 28
011 // Price Points
This week we are looking at different price points and why it is important for artists. Have you ever wandered through a design market...
Mar 28
010 // What to do if the work is not selling
We have now completed the five weeks of pushing to sell one of our works. I am writing this email at the beginning of February and...
Mar 28
009 // Marketing your artwork
This week we are looking at different marketing strategies to sell your art. We have set up Buffer to manage our social media marketing,...
Mar 28
008 // Listing and scheduling your work
This week is where the potential of selling your work comes alive. You’ve done the hard part: creating the work, documenting it and...
Mar 28
007 // Describing your work & planning your marketing
Before we release our work to the public, we are going to plan the description and marketing. I find it easier to spend an hour with my...
Mar 28
006 // Photographing your work for sale
This week we will be photographing and filming your chosen artwork. Or if you have chosen to market a service, choosing images that the...